Influencer and creator
culture in focus.
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Career Articles
Nat and Elasia on How TikTok Room Gained 1 Million Followers in Six Months
Six months after our first interview, the teen TikTok Room creators talk about their fans and enemies, and balancing the 24/7 tea cycle with school.
By Kate Lindsay
Let Halle Burns Make You a Soothing Snack On TikTok
"I don't really want to start monetizing. It's easy to make something that used to be really enjoyable kind of cheesy."
By Kate Lindsay
Multi-level Marketers Are Targeting Wannabe Influencers. Some Recruits Are Fighting Back
Meet the community of YouTubers and TikTokkers warning women about the MLMs looking to exploit their networks
By Jessica Klein
Meet the Indie Rocker Channeling Mister Rogers on TikTok
Mister Rogers lives on in spirit (and TikTok) thanks to Sky McKee from the band Super Whatevr
By Kate Lindsay
How Should Influencers Decide Their Rates? An Influencer Coach Explains
Lissette Calveiro answers six big questions about brand deals and reveals her tried-and-true rate formula.
By Kate Lindsay
No One Knows What to Do With Reels Yet
Instagram Reels has a lot of potential—if you can find it, that is.
By Kate Lindsay
Who Would Apply For This Outrageous Influencer Assistant Job?
Must be prepared to 'remove emotion'
By Kate Lindsay
TikTok Announces $200 Million Fund To Pay Creators
Applications open August 1.
By Kate Lindsay
Michael Bosstick, the Man Running a Thriving Podcast Network for Women
Dear Media just raised 8 millions dollars, leveraging like-minded women for ‘exponential’ growth
By Jessica Klein
Pundit Jess McIntosh on Why Twitter and Cable News Are Actually Good
‘Now someone can say "Hi, I’m a white supremacist,” and we can respond and tell them to go to hell’
By Megan Buerger
How Kellie Brown Broke Out of Marketing to Make Herself a Brand
The pioneering plus-size influencer shares tips on merch, YouTube, and maximizing your impact
By Sesali Bowen
Carla Lalli Music Dishes on 'Back-to-Back Chef'
The ‘Bon Appétit’ editor and James Beard Award nominee reveals how she added YouTube cooking star to her resume
By Brooke Mazurek
The Naked Truth About Body Positivity
Plus-sized influencers discuss the pressure to show skin on Instagram
By Sesali Bowen
How The Skinny Confidential Conquered Media (and Kept It Real)
One of the original lifestyle bloggers, Lauryn Evarts Bosstick has stayed a step ahead with her Instagram, Him and Her podcast, and -- next -- a product line
By Megan Buerger