Late on Friday, after speculation about Microsoft potentially buying TikTok from its Chinese parent company, Donald Trump announced he is going to ban the app. He told reporters from Air Force One that he would sign the executive order as soon as Saturday.

“As far as TikTok is concerned, we’re banning them from the United States,” he said, adding, “Soon, immediately. I mean essentially immediately.”

This would be a huge blow to the tens of millions of people who use TikTok, a number of whom have built budding careers based on their popularity on the app. People like Charli D’Amelio, who has over 75 million followers, have partnered with brands, launched make-up lines, and are even in talks for reality shows. But for others, losing the app would mean losing their entire community and body of work, and now they’re scrambling to maintain their fanbase on other platforms. 

“YouTube has always been an ideal platform for me,” Zeiler said over email back when rumors of a ban first appeared in headlines. “Now that it's summer I finally have more time to dedicate to vlogging and editing. I'll continue to post on Instagram and stay active on other platforms like Snapchat.”

On the app, creators are saying their goodbyes.


If this apps gone, it was fun as you can see here. This app changed my life... the party isn’t over though, FOLLOW EVERYTHING @ondreazlopez

♬ original sound - ondreazlopez

There are also a number of TikTok copycats and alternatives that have gained popularity as news of a potential ban swirled over the past month. 

Not only had TikTok recently announced a two million dollar creator fund, but it also planned on hiring for 10,000 jobs over the next year, during a time when American unemployment is at 11%.

“TikTok U.S. user data is stored in the U.S., with strict controls on employee access,” a spokesperson told Bloomberg. “TikTok’s biggest investors come from the U.S. We are committed to protecting our users’ privacy and safety.”

Trump’s ability to actually implement a ban is a subject of fierce debate. In many prior cases, things the President has told the press have not ended up panning out in exactly the ways he initially declared. Creators are enthusiastically hoping that’s once again the case.