Today, 80 percent of professionals consider email marketing as key for driving customer acquisition and retention, and email templates have emerged as a vital tool. 

Email marketing influencers not only offer a unique perspective on trends, but can also give you useful tips on developing campaigns. Influencer marketing also increases ROI by 11X compared to traditional marketing. All you need to do is find the right influencer for your market niche.

Dela Quist

Quist is the founder and CEO of Alchemy Worx, a digital agency focused on email marketing. He is also a member of the prestigious Digital Marketing Association. Quist and his team work assist his clients in creating, implementing, and running email marketing campaigns. He's a pro in everything from the development of email strategy, copywriting and messaging to email marketing optimization, funnel building and actual development of email templates. 

Alyssa Nahatis

Nahatis works for Adobe as the director of Deliverability Americas and Global Services. Her Twitter covers everything from creating effective and innovative emails to optimizing delivery. She also has a blog with tips for improving and accelerating the email sign-up processes while leveraging personalization and driving customer loyalty. 


With over 15 years experience in small business marketing and growth, MailNinja helps marketers get an edge over competitors. As a trusted Mailchimp partner, it gets insights into trends around custom email design, development, and deployment. You can find these insights on their Twitter and LinkedIn accounts.

Pinpointe On-Demand

This Silicon Valley-based email marketing agency crafts in-depth articles with detailed advice, infographics, and tools for businesses. You can follow Pinpointe On-Demand on Twitter for updates happening on the world of marketing. 

Kate Kiefer Lee

The Vice president of Communications and Corporate Affairs at Mailchimp, Kate Kiefer Lee has also co-authored a book named Nicely Said.  For the latest insights into Mailchimp services and Mailchimp partners, follow Kate on LinkedIn and Twitter

David Daniels

The Relevancy Group which has been offering expertise on marketing research since CEO Daniels founded it 20 years ago. Daniels, who is also the publisher of TMQ magazine, was awarded "Email Marketer Thought Leader of the Year” in 2017 by the Email Evolution Conference and Direct Marketing Association. You can follow him on Twitter

Return Path

Return Path's Twitter includes a variety of tips and guides on deliverability, plus insights into how email providers like Gmail scan messages. 

Nate Goodman

The owner and founder of ThoughtReach, Nate Goodman has extensive experience of 11 years in the field of CRM and software design. You can find in-depth insights on email marketing and social media on his blog as well as Twitter handle. 

John W. Hayes

Hayes is as a marketing strategist at email marketing platform iContact, where he writes high-end content. He shows how content and email marketing can be made to work for almost all companies. 

Elliot Ross

Ross is the co-founder of Taxi for email, where he and his team create smart HTML email templates that sync with all inboxes and email service providers. For info on email templates, adaptive HTML formatting, email deliverability, and email technology, follow him on Twitter.

Justine Jordan

Jordan, an advisor at Litmus and the CMO at Help Scout, mainly focuses on email marketing with a strong background in email and web design. Follow her on Twitter

Skip Fidura

The Customer success director at DotMailer, Figura is a marketing specialist who has been worked with email since the mid-90s. He's also a member of a UK association that promotes best email marketing practices. You can follow him on Twitter

Jeanne Jennings

With 20 years experience in email marketing, Jennings consults with businesses of all sizes on strategies for optimizing email marketing channels and converting customers and leads into sales. Follow her on Twitter

Matthew Vernhout

Vernhout, chief editor at EmailKarma, works with large transactional and promotional email campaigns, with a focus on niches like ISP policies, email deliverability, email security and authentication, email marketing regulations, GDPR, and more. He also has a deep knowledge of email delivery rules and hacks. Read more on the EmailKarma blog or by following him on Twitter

Bill McCloskey

The founder of Only Influencers, an online community for email marketing specialists, McCloskey has been promoting best email marketing practices since 2003. He was even called as the Godfather of email marketing in the book The Rebels’ Guide to Email. Read more at Only Influencers Email Marketing Blog.

Kevin George is Head of Marketing at Email Uplers, one of the fastest growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free HTML email templates. He shares his insights and thoughts on email marketing best practices on his blog.