There are plenty of reasons why users are unhappy with dominant social media platforms like Instagram and Twitter: oversaturation, finicky algorithms, QAnon … the list goes on. Hive Social, on the other hand, is a blank slate. 

Although it’s been around for about a year, TikTok users began spreading the gospel of the Hive app in the past day or so. Like Instagram, it lets you photos, and like Twitter, it lets you post statuses. It even lets you add up to four songs to your profile, like ... MySpace. It also takes things back to basics: Your feed shows posts from who you follow, in chronological order. No mysterious algorithms or sponsored posts.


My hatred for Instagram is so high I hope this app takes off 😭😭😭 #art #fyp #social #hive #hiveapp

♬ Drivers License x Crank Dat Soulja Boy - James Lawrence

cant believe i snagged such a good username tho🥵 #fyp #hive #hiveapp

♬ original sound - ✨ m a d e l i n e ✨

At least, that’s what I’ve heard. With all the TikTok buzz, Hive became the No. 1 free app in the App Store, and its servers have crashed four different times. I was able to claim my account, but haven't been able to load the feed or edit my profile without getting an error. On Twitter, the app is keeping its rapidly growing user base up to date in Gen Z speak so heavy it’s almost alarming, referring to everyone as "bestie."

People also flocked to apps like Byte and Triller when the TikTok ban was looming. But in this case, Instagram and Twitter aren’t going anywhere. Instead, Hive’s sudden popularity suggests that users have reached a breaking point in their fatigue with mainstream social media platforms.

For some, though, there’s no room in their lives for another social media platform.

Hive still wants to win reluctant users over. According to its Twitter, they’re planning on expanding to be compatible with Androids, as well as implementing a system to verify creators like Instagram and TikTok. If their profiles ever load, that is.