Revolve Quietly Hosts Influencer Getaway During Pandemic
As the world continues to battle the coronavirus pandemic, we’ve all had to sacrifice things in pursuit of the “new normal.” For many people that means no eating out at restaurants, no hanging out with large groups of friends, and certainly no traveling. So some felt it was a slap in the face to see that clothing and beauty brand Revolve was hosting a luxurious influencer glamping getaway titled “Camp Revolve” in Arizona at a time when cases in the U.S. are the highest they’ve been since August.
The retreat, which hosted influencers like Sara Escudero, Camila Coelho, and Julie Sariñana, took place at Under Canvas Grand Canyon, a glamping resort that boasts West Elm furniture and a “zen garden,” and featured activities with brands like Free People, per the Instagram stories of those who attended.
“In a pandemic?” one Instagram user commented on Coelho’s photo of place settings for at least nine people at a long dinner table.
Unlike Revolve’s previous influencer getaways, which they’ve become well-known for, the brand has not promoted #CampRevolve on its main page, prompting some on Reddit to wonder if they’re attempting to downplay the event. Revolve and Under Canvas did not respond to requests for comment about the getaway and information about what Covid-19 safety measures were in place (Under Canvas does have a section on their website dedicated to camp-specific procedures).
It’s not necessarily that the getaway was reckless—the activities all appeared to be outdoors, each attendee slept in their own spacious tent, and at least three traveled to Arizona by car—but that influencers getting special treatment for a luxurious getaway impossible for many right now is especially unappealing in 2020. The pandemic has highlighted inequality and privilege in America, and influencers have come under fire for their tone-deaf responses to the crisis—quarantining in luxury, flouting Covid guidelines, and fumbling the ball on responding to the Black Lives Matter movement. Anyone watching the getaway from their phones is likely still doing so from the confines of their own house, or from the school they were forced to return to without adequate safety measures, or in between Zoom calls with loved ones they haven’t been able to travel to see.