Update, November 2, 2020: Tayler Holder released a video alongside Corey La Barrie's brother and father apologizing for appearing to rip off the late YouTuber's merch. According to Holder, a collaboration in honor of La Barrie had been in the works for some time, but things "went downhill" when a third party was brought in to handle the legal side of things. Holder says he his postponing the launch of the Under Appreciated merch and that he and La Barrie's family have a big announcement coming. 


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Popular TikTok creator Tayler Holder has angered fans after appearing to create a new merch line based on late YouTuber Corey La Barrie’s designs. La Barrie, who was 25 years old when he was killed by a drunk driver in May, released a line of shirts and hoodies featuring the slogan “Under Appreciated” in 2019. The products are still available on Fanjoy, with 100% of proceeds going to feedingamerica.org and Make A Wish Foundation. When Holder began promoting his own upcoming line, fans and friends of the late YouTuber noticed it used the exact same slogan. They’re now accusing the 23-year-old of profiting off La Barrie’s death. 

In an Instagram Story, Holder says his merch is inspired by an “Under Appreciated” tattoo he got in honor of La Barrie, and claims he “partnered with Corey and his family” on the line. However, a screen recording of a private Instagram conversation between a fan and La Barrie’s mother, Lissa Burton, appears to show that she was unaware of Holder’s merch. Neither Burton nor a rep for Holder immediately responded to a request for comment.

Holder’s promise that he’ll be donating a percentage of the revenue to La Barrie’s foundation didn’t help matters. 


#taylerholder addresses the merch situation

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#taylerholder says he worked hard with corey’s family for the merch drop

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“Fuck Tayler Holder,” singer Bryana Salaz said in her Instagram story. “A percentage, bro? A percentage? I still cannot wrap my brain around how someone can feel so insensitive and so entitled to slap their name onto our friend’s legacy and profit off of it.”

Other prominent creators responded on Twitter. 

“please cancel the merch or if it’s too late and absolutely not possible then give 100% of the profits to corey’s family,” YouTuber Ricky Dillon wrote.

YouTuber Jenn McAllister also called out the TikTok star, responding “no” to Holder’s tweet asking if he should release the merch this weekend.

Oscar Guerra, a good friend of La Barrie’s, posted on his own Instagram story that they’re currently “figuring everything out.”

Holder’s shop still claims the merch is “Presented by Tayler Holder x Corey La Barrie Foundation,” which a fan says was added only after the backlash.

The official Corey La Barrie Go Fund Me has been closed to donations since August after raising over $250,000.