While I’m still working on knitting the same pair of socks I started in March, Taylor Swift just released a second quarantine album. Evermore, the follow-up to Folklore, dropped at midnight on Friday, December 11, accompanied by the music video for “willow.” While Swift and I may not share the same productivity during a crisis, there’s clearly one quarantine hobby we have in common: following tradwives on Instagram

Not on her official Instagram account—Taylor Swift™ doesn’t follow anyone on the app. But I just have to imagine she has a burner or finsta account somewhere that she’s used to dabble in tradwifery, because the visuals for Evermore—and Folklore, for that matter—are straight out of the Instagram-wife-cosplaying-as-if-it’s-the-1800s playbook. 

Tradwives haven’t come to prominence in a bubble. Homesteading and cottage-core content got a boost thanks to the pandemic, which has suspended many of the hallmarks of modern life and turned us all into sourdough bread bakers and plant moms. You can either fight it or throw yourself into it headfirst, like the women on Instagram who for years have been making their own prairie dresses and decorating their cabins with antiques. Judging by Swift’s new music video, she chose the latter.

There are other elements in the video, too—magic, witches, ponds. But it clearly takes place in a Little House On The Prairie world featuring children dressed like Victorian ghosts and ending with Swift walking off with a man who looks like he just finished churning some butter. Seem familiar?


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If Taylor Swift is following tradwives, then I just want to talk. I need to know if she, too, was as disheartened by their COVID-denial as I was. I need to know if she also Googled “making candles at home messy or worth it.” I need to know if she saw my TikTok.

And, most importantly, I need to know if she has any other accounts she recommends. I’m always in the market for a new tradwife.